Tweaking the Innovation

Product/Service Mix



Item Descriptions

Instillation:
- Core: Gives you the ability to use the virtual 3D projection.
- Tangible: Actual use and allows you to see the outfits projected on your computer.
- Augmented: there can be upgrades or levels of quality.

License:
- Core: Gives you the legal right to use the installed software.
- Tangible: same as the instillation.
- Augmented: None

Maintenance:
- Core: Provides upgrades to keep the software up to date and running right.
- Tangible: same as the previous two.
- Augmented: Upgrades and the ability to change the software to meet user needs.

Call Center:
- Core: Handles any user problems associated with the software.
- Tangible: Hear a person to help walk you through what you see.
- Augmented: Can change to meet the user needs. Provide an automated or in person call.

Security Monitoring:
- Core: Makes sure that the users photos are kept private and safe from hackers.
- Tangible: No real tangible aspect just the security users feels knowing that their images are not being spread.
- Augmented: Have to adapt to the changing technology methods, and provide more services as users indicate.

Camera:
- Core: Gives the user the ability to take higher quality pictures of themselves.
- Tangible: You can see and feel it, should be small, and look cool and easy to use.
- Augmented: Make different styles, mobile or home cameras, different colors, etc.

Camera Stand:
- Core: Gives the perfect platform for the camera to take pictures and be calibrated exactly.
- Tangible: See that it is sturdy and appealing to the eye.
- Augmented: create new stands to help meet need, size, color, etc.

Lighting:
- Core: Improves the 3D photo so that the user gets the best experience.
- Tangible: See a visible difference in the photo quality.
- Augmented: No real change.

Case:
- Core: Provides a protective barrier to help keep the camera safe.
- Tangible: Look and feel sturdy.
- Augmented: Change color and sizes.

Mounts:
- Core: Allows you to use another system if you do not want to use the stand or is you want to use the camera for another purpose.
- Tangible: Sturdy.
- Augmented: Change color, style, etc.

Storage Device:
- Core: Holds memory of all the photos and outfits so the user may review them.
- Tangible: Small memory storage made in different colors.
- Augmented: None.

Innovation
Instillation:
Make newer software that can allow the user to feel the fabric and actually project a hologram

License:
Could license straight to websites or the actual user.

Maintenance:
Can have instillation instructions or automatic updates.

Call Center:
Have domestic and international call centers and provide multiple languages.

Security Monitoring:
Automatically monitor users accounts and alert them to activity.

Camera:
Could change the size of the camera, provide touch screens, follow the apple model of slowly progressive technology.

Camera Stand:
Make them smaller and eventually phase them out with anew more convenient product.

Lighting:
Make the lighting change to help bring out skin tones and smaller to be easier to set up.

Case:
Allow the cases to be smaller and made from different materials and different styles.

Mounts:
Create go-pro like mounts and change them to be water proof or life proof.

Storage Device:
Make the memory larger and the actual device smaller.