My Customer's Avatar

Customer Avatar

Ages 15 to 35. Mostly females with a growing male population. These are working people with part-time or full-time jobs. They are technologically literate. They are on their phones or computers 15 or more hours a week. They can navigate online markets, do their own research, and check multiple sites. They are cable of downloading and using simple software. They can set up and use simple technology like cameras and USB cables. they shop online with regularity. Only a portion of their clothing purchases come from offline. They are trend conscious people that are looking to save time and money by shopping online.

Questions

What do you have in common with the customer avatar? 
I am in the same age range. I have a part time job. I have experience with  technology. I only shop online occasionally. I like to save time and money.

If you have anything in common with the avatar, do you think that is a coincidence? Why?
No it is not a coincidence because my idea stems from the things I have seen in my life and my experiences. Since I created the product it would make sense that my customer avatar matches some of my qualities.