Sunday, July 17, 2016

My Unfair Advantage

1.) Virtual Projection Coding Knowledge

Value: Allows the set up of the technology

Rare: Somewhat, there are experts but not everyone has the knowledge
Inimitable: Takes some knowledge an experience over a couple of years
Non-substitutable: No real substitute for the knowledge gained through experience

2.) Virtual Projection Technology
Value: A rough dollar amount could be 500k dollars.
Rare: There would be no other like it on the market
Inimitable: could be copied easily with another code
Non-substitutable: No current substitute

3.) Software Licensing
Value: No dollar amount, but it could prevent others from using it
Rare: Yes to avoid others from stealing it
Inimitable: Not easy to copy
Non-substitutable: No substitute

4.) Access to 3D Printing Technology
Value: No dollar amount but it helps with rapid prototyping
Rare: No, many people have this access
Inimitable: Yes easy to copy
Non-substitutable: Old manufacturing methods like clay, but nothing to match speed and ease

5.) Classmates with Knowledge of Coding
Value: Helps the start up of making the code and software 
Rare: No
Inimitable: Yes, hard to find others to help for little to no pay
Non-substitutable: Could find others for hire

6.) Multiple Contacts Involved in the Computer Industry
Value: Allows the introduction to investors and possibly buyers
Rare: Contacts are not rare but it is a valuable resource
Inimitable: Yes hard to copy
Non-substitutable: Yes you could make your own new contacts

7.) Able to Connect and Sell Ideas
Value: Important when pitching to investors and buyers
Rare: Yes, many people have good ideas but cannot get others to believe in them
Inimitable: Yes
Non-substitutable: Could hire someone who is a professional salesman

8.) Engineering Background
Value: Gives insight into development and design, prevents bringing others in
Rare: Somewhat, since the education process in rigorous
Inimitable: Yes
Non-substitutable: Could have a more mechanical experience

9.) Capital
Value: $5000 available for investment
Rare: Not rare, and hardly a lot.
Inimitable: Cannot legally copy
Non-substitutable: No real substitute for cold hard cash

10.) Tenacious
Value: No monetary value, but it can help you get through tough times
Rare: Yes
Inimitable: Yes, hard to copy
Non-substitutable: No substitute

My top resource is the virtual projection technology.
It is more important because it the main driving force in the company, it would be unique and hard to copy.

3 comments:

  1. Caleb, I definitely have to agree with you in that your virtual projection coding knowledge would be by far your most valuable asset to your potential venture. Without that, the entire project would be nearly impossible to startup and few have the expertise that you already have. Your own human capital might have been key to starting this venture project.

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  2. Caleb,
    All of your ten resources are quite valuable and will certainly provide you with an unfair advantage. It's difficult to choose a single most important resource, but I'll agree with your choice of virtual projection technology. Perhaps you can hire someone with coding knowledge and risk not having a software license, but without the technology your company essentially does not exist.

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  3. Caleb,
    I completely agree with you with your unfair advantage, because as you mentioned it is the driving force of the company. Without that, the company does not exist. That also leads to the main point of how you should do everything necessary to protect that, going through the law and finding the right people to try to keep your virtual projection technology something within the company. very well done!

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